Background
Vector Watch is the first Romanian smartwatch entering the competition with Apple and Samsung. The brand’s most important competitive advantage: the smartwatch battery lasts up to 30 days.
Vector Watch
- Categories: Ecommerce
- Online: www.vectorwatch.com
- Client: Vector Watch
Objectives
Promoting Vector Smartwatch on the US and UK markets
Positioning Vector as a top smartwatch brand within tech and fashion industries
Communicating Vector’s competitive advantage
Generating direct orders from the website
Approach
- Search campaigns on categories RLSA, PLA
- Targeted Display marketing
- Segmented remarketing
Results
We helped position the brand as a fashion and business product in the UK market and a business and tech product in the US market. In the first month of the campaign launch, AdWords generated traffic rose over 500%. Moreover, the conversion rate for search campaigns was 20% better than through organic traffic. Mobile and business-related searches in top cities have performed the best. Lastly, A/B testing on visuals improved the click-through rate by 30% and conversion by 17%.
