Background
Jolidon is a Romanian lingerie e-tailer. In four years since launching an online shop, it has become one of the top 5 Romanian lingerie websites.
Jolidon
- Categories: Branding, Ecommerce
- Online: jolidon.com
- Client: JOLIDON International
Objectives
Taking advantage of Black Friday
Increasing conversion on mobile and desktop
Increasing sales in general
Approach
- Appealing Black Friday offers
- Very specific visuals
- Testing expanded text ads vs. standard ads vs. countdown ads
- Search BF, DSA, Category Search, Targeted Display, GDN Blast, segmented remarketing campaigns
Results
adLemonade has helped the brand increase its overall sales on Black Friday with excellent results:
- Increase in traffic volume by 250%
- Conversion increased by 2,700% while acquisition cost decreased by 80%
- Conversion rate improved by 700%
- Growing revenue by 500%
Phrases, “such as Black Friday jolidon” and “lingerie Black Friday”, brought in 30% of total orders at 10% CPA of the normal CPA. As for the types of ads that worked best, standard ones performed best, followed by customized ads. In addition, DSA campaigns brought in large order volumes (33%) at 7% of the normal CPA. Finally, the Display Blast campaign highly increased visibility and brought in 30% of the total views—20 times more than normal—and has sustained the remarketing campaign (30 times more orders).
