Background
Hansen is a contemporary furniture shop. It selects furniture from internationally reputed manufacturers and designers and thereafter sells it in Romania. The products’ main advantages are their futuristic design and ergonomics.
Hansen
- Categories: Branding
- Online: www.hansen.ro
- Client: Hansen
Objectives
Increasing relevant website traffic
Promoting ORGANOID—100% organic panels
Growing lead numbers and decreasing conversion costs
Increasing brand awareness
Approach
- Focus on product category search campaigns
- Targeted Display
- Segmented remarketing
Results
adLemonade helped the brand grow with excellent results:
- In the first year, Google AdWords-generated traffic increased by 121%
- Conversion rate increased by 15%.
- Conversion cost decreased by 8% in the second trimester.
Display and remarketing campaigns increased brand awareness and brought in relevant website traffic.
