Background
GLS offers parcel delivery for companies and individual senders. adLemonade focused on marketing the www.trimitepachet.ro website and service.
GLS Romania
- Categories: Branding
- Online: www.trimitepachet.ro
- Client: GLS Romania
Objectives
Promoting GLS’s parcel locker service
Educating the market on how to use the parcel locker
Increasing website traffic
Approach
- Creating search campaigns + using remarketing lists in search campaigns
- Targeted Display and remarketing campaigns
- YouTube TrueView
- Gmail ads
- Lightbox ads
- Facebook ads and promoted posts
Results
The video campaigns—YouTube and Lightbox Ads—significantly helped raise brand awareness. adLemonade’s AdWords campaigns generated 85% of total web traffic, and monthly visitor engagement increased by 25%.
