GLS offers parcel delivery for companies and individual senders. adLemonade focused on marketing the www.trimitepachet.ro website and service.
Promoting GLS’s parcel locker service
Educating the market on how to use the parcel locker
Increasing website traffic
The video campaigns—YouTube and Lightbox Ads—significantly helped raise brand awareness. adLemonade’s AdWords campaigns generated 85% of total web traffic, and monthly visitor engagement increased by 25%.
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