What are ‘cookies’?
‘Cookies’ are small text files which a website may put on your computer or mobile device when you first visit a site or page. The cookie will help the website, or another website, to recognise your device the next time you visit. Web beacons or other similar files can also do the same thing. We use the term “cookies” in this policy to refer to all files that collect information in this way.
There are many functions cookies serve. For example, they can help us to remember your username and preferences, analyse how well our website is performing, or even allow us to recommend content we believe will be most relevant to you.
Certain cookies contain personal information – for example, if you click to “remember me” when logging in, a cookie will store your username. Most cookies won’t collect information that identifies you, and will instead collect more general information such as how users arrive at and use our websites, or a user’s general location.
Standard uses for browser cookies
Website servers set cookies to help authenticate the user if the user logs in to a secure area of the website. Login information is stored in a cookie so the user can enter and leave the website without having to re-enter the same authentication information over and over.
Session Cookies are also used by the server to store information about user page activities so users can easily pick up where they left off on the server’s pages. By default, web pages really don’t have any ‘memory’. Cookies tell the server what pages to show the user so the user doesn’t have to remember or start navigating the site all over again. Cookies act as a sort of “bookmark” within the site. Similarly, cookies can store ordering information needed to make shopping carts work instead of forcing the user to remember all the items the user put in the shopping cart.
Persistent or tracking Cookies are also employed to store user preferences. Many websites allow the user to customize how information is presented through site layouts or themes. These changes make the site easier to navigate and/or lets user leave a part of the user’s “personality” at the site.
What sort of cookies does adLemonade use?
A visit to this website may generate the following types of cookie:
- Site performance cookies
- Anonymous analytics cookies
- Geotargetting cookies
- Registration cookies
- Advertising cookies
- Third party advertising cookies
Site performance cookies
This type of cookie remembers your preferences for tools found on www.adlemonade.com, so you don’t have to re-set them each time you visit. Examples include:
– volume settings for our video player
– whether you see the latest or the oldest article comments first
– video streaming speeds that are compatible with your browser
Anonymous analytics cookies
Every time a user visits our website, web analytics software provided by a third party generates an anonymous analytics cookie. These cookies can tell us whether or not you have visited the site before. Your browser will tell us if you have these cookies, and if you don’t, we generate new ones. This allows us to track how many individual unique users we have, and how often they visit the site. Unless you are signed in to this website, these cookies cannot be used to identify individuals; they are used for statistical purposes only. If you are logged in, we will also know the details you gave to us for this, such as username and email address.
These cookies are used by software which tries to work out what country you are in from information supplied by your browser when it requests a web page. This cookie is completely anonymous, and is only used to help target content – such as whether you see our Romanian page and advertising.
When you register with adLemonade, we generate cookies that signal whether you are signed in or not.
Our servers use these cookies to work out which account you are signed in with, and if you are allowed access to a particular service. It also allows us to associate any comments you post with your username.
If you have not selected ‘keep me signed in,’ your cookies get deleted when you either close your browser or shut down your computer.
While you are signed into either of the sites, we combine information from your registration cookies with analytics cookies, which we could use to identify which pages you have seen on this website as an individual.
These cookies allow us to know whether or not you’ve seen an advert or a type of advert, and how long it is since you’ve seen it.
We also set anonymous cookies on certain other sites that we advertise on. If you receive one of those cookies, we may then use it to identify you as having visited that site if you later visit this website, and will serve targeted advertising based on this information.
Third party advertising cookies
A lot of the advertisements you see on this website are generated by third parties. Some of these third parties use their own anonymous cookies to track how many people have seen a particular ad, or to track how many people have seen it more than once.
The companies that generate these cookies have their own privacy policies, and adLemonade has no access to read or write these cookies. These third party advertising cookies may be used by those third parties to anonymously target advertising to you on other websites, based on your visit to this website.
Other third party cookies
On some pages of this webiste, third parties may also set their own anonymous cookies, for the purposes of tracking the success of their application, or customising the application for you. Because of how cookies work, this website cannot access these cookies, nor can the third parties access the data in cookies used by this website.
For example, when you share an article using a social media sharing button on this website, the social network that has created the button will record that you have done this.
Cookie security and privacy issues
Cookies are NOT viruses. Cookies use a plain text format. They are not compiled pieces of code so they cannot be executed nor are they self-executing. Accordingly, they cannot make copies of themselves and spread to other networks to execute and replicate again. Since they cannot perform these functions, they fall outside the standard virus definition.
Cookies CAN be used for malicious purposes though. Since they store information about a user’s browsing preferences and history, both on a specific site and browsing among several sites, cookies can be used to act as a form of spyware. Many anti-spyware products are well aware of this problem and routinely flag cookies as candidates for deletion after standard virus and/or spyware scans.
The way responsible and ethical web developers deal with privacy issues caused by cookie tracking is by including clear descriptions of how cookies are deployed on their site.
Most browsers have built in privacy settings that provide differing levels of cookie acceptance, expiration time, and disposal after a user has visited a particular site. Backing up your computer can give you the peace of mind that your files are safe.
Other cookie-based threats
Since identity protection is highly valued and is every internet users right , it pays to be aware of what threat cookies can pose.
As cookies are transmitted back and forth between a browser and website, if an attacker or unauthorized person gets in between the data transmission, the sensitive cookie information can be intercepted. Although relatively rare, this can happen if the browser is connecting to the server using an unencrypted network like an non-secured WiFi channel. Internet security is only attainable if you regularly use a anti-virus protection programme.
Other cookie-based attacks involve exploiting faulty cookie-setting systems on servers. If a website doesn’t require browsers to use encrypted channels only, attackers can use this vulnerability to trick browsers into sending sensitive information over insecure channels. The attackers then siphon off the sensitive data for unauthorized access purposes.
Key tips for safe and responsible cookie-based Web browsing
- Customize your browser’s cookie settings to reflect your comfort level with cookie security
- If you are very comfortable with cookies and you are the only person using your computer, you may want to set long expiration time frames for storing your personal access information and browsing history.
- If you share access on your computer, you may want to set your browser to clear private browsing data every time you close your browser. While not as secure as rejecting cookies outright, this option lets you access cookie-based websites while deleting any sensitive information after your browsing session.
Install and keep antispyware applications updated
Many spyware detection, cleanup applications, and spyware removers include attack site detection. They block your browser from accessing websites designed to exploit browser vulnerabilities or download malicious software.
Make sure your browser is updated
If you haven’t already, set your browser to update automatically. This eliminates security vulnerabilities caused by outdated browsers. Many cookie-based exploits are based on exploiting older browsers’ security shortcomings.
Cookies are everywhere and can’t really be avoided if you wish to enjoy the biggest and best websites out there. With a clear understanding of how they operate and how they help your browsing experience, you can take the necessary security measures to ensure that you browse the Net confidently.
How do I turn cookies off?
It is usually possible to stop your browser accepting cookies, or to stop it accepting cookies from a particular website. For example, we cannot tell if you are signed in without using cookies, so you would not be able to post comments.
All modern browsers allow you to change your cookie settings. These settings will typically be found in the ‘options’ or ‘preferences’ menu of your browser. In order to understand these setttings, the following links may be helpful, otherwise you should use the ‘Help’ option in your browser for more details.
- Cookie settings in Internet Explorer
- Cookie settings in Firefox
- Cookie settings in Chrome
- Cookie settings in Safari
If you are primarily concerned about third party cookies generated by advertisers, you can go to: http://www.youronlinechoices.com/ro/
The IAB Romania has provided the following website to give information specifically about privacy issues around Internet advertising:
For further legal information about privacy issues, you may find these links useful:
If you would like to contact us about cookies please email us at firstname.lastname@example.org.