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Jolidon

Background

Jolidon is a Romanian lingerie e-tailer. In four years since launching an online shop, it has become one of the top 5 Romanian lingerie websites.

Objectives

Taking advantage of Black Friday

Increasing conversion on mobile and desktop

Increasing sales in general

Approach
  • Appealing Black Friday offers
  • Very specific visuals
  • Testing expanded text ads vs. standard ads vs. countdown ads
  • Search BF, DSA, Category Search, Targeted Display, GDN Blast, segmented remarketing campaigns
Results

adLemonade has helped the brand increase its overall sales on Black Friday with excellent results:

  • Increase in traffic volume by 250%
  • Conversion increased by 2,700% while acquisition cost decreased by 80%
  • Conversion rate improved by 700%
  • Growing revenue by 500%

Phrases, “such as Black Friday jolidon” and “lingerie Black Friday”, brought in 30% of total orders at 10% CPA of the normal CPA. As for the types of ads that worked best, standard ones performed best, followed by customized ads. In addition, DSA campaigns brought in large order volumes (33%) at 7% of the normal CPA. Finally, the Display Blast campaign highly increased visibility and brought in 30% of the total views—20 times more than normal—and has sustained the remarketing campaign (30 times more orders).


About us
Improving our clients’ business performance through smart online marketing, we constantly aim for excellence and continuous growth.
Contact

✆ Call now: +40 (744) 515 849
✉ Email us: contact@adlemonade.com

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