59%

increase in
impressions
number

50%

increase in
site
visits

30%

decrease in
acquisition
cost

60%

increase in
relevant job
applications

BACKGROUND

Continental is the world leader in automotive component suppliers. In Sibiu it is the largest and most important company in the industrial area. The number of employees is constantly growing, in 2016 it was necessary to hire 1000 people

The second month since starting the campaigns, the number of impressions increased by 59%, the number of website visits increased by 50%, while the CPA decreased by 30%.

CHALLENGE

Labor market competitiveness is increasing. Continental, the world market leader in automotive component suppliers, needed to be much smarter in their PPC tactics and leverage better targeting to mitigate costs.

We had two main objectives:
• increase the number of applications for urgent jobs for the company;
• keep the ads in the top position in Google searches.

OUR METHOD

We created a Search, Display and Youtube campaign and adopted a test-and-learn approach so we would be able to continuously optimise the campaign towards conversions.

We targeted people who were interested in finding a job in which they were qualified and we did that by having specific keywords and ads in Search and also using dedicated audiences in Display and Youtube (interests, in-market, affinity, custom intent, topics).

RESULTS

• From the second month, the number of impressions increased by 59%
• The number of site visits increased by 50%, while the acquisition cost decreased by 30%
• The company received 60% more applications from the relevant candidates for the promoted positions
• The Search ads were always shown in the top positions in Google results

Let’s build incredible campaigns together.

ABOUT US

Since 2012 in the digital advertising space, we are a results-based marketing agency specialised in online marketing strategy, implementation and automation.

We love to mix creativity, data and technology to help our clients become closer to their consumers and their employees.